As I type this, my machine is dutifully installing “Adobe® Creative Suite® 5 Production Premium”. Adobe is a company that enjoys a stranglehold over the design and publishing industries (try applying for a job in an agency listing “CorelDraw” and “The Gimp” on your CV and see how far you get), so why – oh why? – is their visual communication frequently, face-smackingly, awful?
The Read Me document that came with Production Suite has been typed up in Microsoft Word (truly! I checked), their logo a low-quality JPEG paste job, the type set in crushingly dull Times New Roman. Sure, I’m aware that they won’t be submitting their Read Me documents to any design awards. But considering it’s their customers’ first impression of software that they’ve just splashed more than a grand on, I don’t think it’s too much to ask that they run it by an eager junior designer with a copy of InDesign to spruce up. At least then they’d be using their own product.
Update: Todd Kopriva of Adobe replied to this post. He writes:
… the ReadMe documents are handled by overworked program managers who have approximately zero time between when the features and bug fixes and known issues are settled and the document needs to go off to be translated. The idea of spending any time to make them look good would be met with either guffaws or questions about one’s sanity. Just today, one such program manager said to me that no one reads the ReadMe documents, anyway. That’s why people like me (in Technical Support) end up making posts like this one.
And don’t make fun of my aesthetics. It’s hard enough to get all of the information out in time without having to be self-conscious about design. ;-)
I stand enlightened. So, rather than making fun of Todd’s aesthetics, let us close the book on the troubling mystery of why Adobe’s Read Me files aren’t as beautiful as they could be, and be grateful that we have up-to-date and pertinent information instead of purty columns and fonts. Gracias, Todd!